Cradle to Cradle
by William McDonough and Michael Braungart
Current manufacturing processes are extremely wasteful, practicing a “cradle to grave” model, where products are made, used, and eventually thrown out. Even recycling, a practice that most would consider environmentally friendly, perpetuates this model.
Cradle to Cradle, by William McDonough and Michael Braungart, supports a different idea. This book establishes the idea that products can be designed so that even after their useful lives, they can still provide nutrients, both biological and technical, that can be used for something new. These authors firmly challenge the idea that human industry must damage the natural world.